THE ghd STORY

2001

• In January, ghd is born
• Celebrities fall in love with ghd - cult following begins

2002

• ghd iron oil product launch
• Launches in Australia

2003

• Annual turnover reaches £12 million
• First TV advert airs - ghd sponsors “The Salon”
• Mini and Salon stylers launched
• Launches in South Africa, Spain, Italy and Scandinavia
• The search for the ghd Directive begins

2004

• Sales hit £37 million
• ghd takes on the USA
• The Pink Iron launches for the very first time
• Launch of Expert Programme for salons

2005

• Sunday Times Fast Track "Fastest Growing Company"
• ghd takes London, Durban and New York fashion weeks by storm
• ghd Expert Schemes launches
• Turnover £54 million

2006

• ghd global website launches
• thermodynamics® launched - "Style with heat, style without fear"
• Launches in France and Germany
• Leah Wood and Kimberley Stewart support the launch of the new Hot Pink Styler
• Turnover £75 million

2007

• ghd IV styler collection goes on sale in the UK - "Thou shalt never be the same girl twice"
• ghd Directive at New York Fashion Week for NARCISCO RODRIGUEZ
• ghd Directive at Paris Fashion Week for STELLA MCCARTNEY
• ghd launches new branding "Thy will be done"
• Madonna, Cameron Diaz and Gwyneth Paltrow on the waiting list for Pink Styler supporting Breakthrough Breast Cancer
• Turnover £115 million

2008

• ghd awarded Super Brand status 2008/2009
• Friend of the stars Jonny Woo writes and performs three short plays for the launch of ghd dark or pure stylers
• ghd awarded 'best hairstyling gadget' and 'ultimate hairstyling gadget' in Cosmopolitan Awards 2008
• Paul Merritt of ‘The Salon’ designs innovative courses for ghd stylists
• New-found celebrity fans include: Dannii Minogue, Alesha Dixon, Melanie Blatt and Nicole Appleton
• ghd sponsors Josh Gout at London Fashion Week and supply a team of stylists for his show
• ghd Australia sponsors Australia's Next Top Model and styles hair for all of the shoots.

2009

• ghd collaborates with cool beauty brand Benefit cosmetics
• ghd sponsors Matthew Williamson A/W 2009 NewYork Fashion Show and supply a team of stylists for the show
• New found celebrity fans include: Blake Lively, Lada GaGa and Audrina Patridge
• ghd directive at London Fashion Week for Sass & Bide and Josh Goot
• ghd awarded numerous awards including:
• Cosmopolitan 2009 Readers Kiss of Approval - Ultimate hairstyling gadget
• Cosmopolitan 2009 - Best Hair styler
• Hair Magazine Awards 2009
• Sunday Times Style Beauty Awards 2009
• ghd Spain - Vogue Beauty Awards
• First TV sponsorship for ghd Germany & ghd Denmark
• ghd launches new branding 'you can do anything with your hair'

2010

• ghd collaborates with cool beauty brand Benefit cosmetics
• ghd is named “Best Styling Tool?by the Sunday Times Style awards
• Akin Konizi becomes ghd global brand ambassador
• Launch of the new ghd art team
• Awarded CoolBrand status for 2010/11
• ghd launches its sleekest ever styler - the ghd Gold Classic styler